Versatile, gentle silicones create many of the positive qualities we associate with personal care products - luxuriant texture, silky smoothness, luster and smooth applications.
Silicones help make personal care products non-stinging and non-irritating. For example, silicones reduce the white residue and tacky feel of antiperspirants in deodorants.
With silicones, "long-lasting" make-up retains its color and luster, shampoos and conditioners have better shine and products can be made with stronger SPF. Wetting and spreading qualities provide for smooth and even application of make-up, lotions, sunscreens and cleansers.